and I simplify influencer marketing.
I'm nickey
Nice to meet you
When I started my journey in digital marketing, it was an era where social media was just beginning to shape the business landscape.
I’m passionate about bringing authentic partnerships to life: whether it’s helping a brand amplify their message or guiding an athlete toward meaningful collaborations. Over the years, I’ve learned that the expectations around influencer marketing often don’t match the reality.
Sometimes, my job is to bring a dose of humility and set the record straight. But that’s where the magic happens: when strategy meets honesty, and when partnerships are built on trust, trends, and what truly resonates. I leave the fluff and BS behind.
Beyond the professional titles and accolades, I’m a mom to two little girls, juggling the chaos of running a business and being present for the people who matter most. My life is far from perfectly curated; behind the scenes, my garage is filled with unflattened Amazon boxes, and my closets overflow with random appliances and rogue batteries. But that’s just life, right?
When I get a free moment, you’ll find me catching a game, walking my dog, or squeezing in a little outdoor time.
I’m passionate about bringing authentic partnerships to life: whether it’s helping a brand amplify their message or guiding an athlete toward meaningful collaborations. Over the years, I’ve learned that the expectations around influencer marketing often don’t match the reality.
Sometimes, my job is to bring a dose of humility and set the record straight. But that’s where the magic happens: when strategy meets honesty, and when partnerships are built on trust, trends, and what truly resonates. I leave the fluff and BS behind.
Beyond the professional titles and accolades, I’m a mom to two little girls, juggling the chaos of running a business and being present for the people who matter most. My life is far from perfectly curated; behind the scenes, my garage is filled with unflattened Amazon boxes, and my closets overflow with random appliances and rogue batteries. But that’s just life, right?
When I get a free moment, you’ll find me catching a game, walking my dog, or squeezing in a little outdoor time.
I’m that person who creates strategic partnerships that boost visibility and drive engagement.
I’m that person who asks a million questions, and actually cares about your answers.
I’m that person who will tell you exactly how to succeed, even if I sometimes struggle to follow my own advice.
I’m that person whose Instagram might look polished, but trust me behind the scenes, life is beautiful yet as messy as it gets.
I’m that person who creates strategic partnerships that boost visibility and drive engagement.
I’m that person who asks a million questions, and actually cares about your answers.
I’m that person who will tell you exactly how to succeed, even if I sometimes struggle to follow my own advice.
I’m that person whose Instagram might look polished, but trust me behind the scenes, life is beautiful yet as messy as it gets.
(and why I’m the best at what I do)
(and why I’m the best at what I do)
Who I Am
Who I Am
@nickeynorrish
“When I was scraping by, constantly worried about paying rent and taking on tough clients for next to nothing, I had every reason to believe it might never change.
But I KNEW that if I just kept going, it would turn around in the best ways. And I was RIGHT.”
@nickeynorrish
“When I was scraping by, constantly worried about paying rent and taking on tough clients for next to nothing, I had every reason to believe it might never change.
But I KNEW that if I just kept going, it would turn around in the best ways. And I was RIGHT.”
Going to bed early, baking, or responding to texts in a timely manner
Things I’m not great at
Going to bed early, baking, or responding to texts in a timely manner
I know exactly what brands need from their agencies and what creators should look for when partnering with brands. This dual perspective, combined with my deep industry expertise, allows me to deliver insights and strategies that others simply can’t.
I keep it real, I keep it strategic, and I keep it impactful. That’s what sets me apart and that’s what makes me the go-to person in this industry.
I know exactly what brands need from their agencies and what creators should look for when partnering with brands. This dual perspective, combined with my deep industry expertise, allows me to deliver insights and strategies that others simply can’t.
I keep it real, I keep it strategic, and I keep it impactful. That’s what sets me apart and that’s what makes me the go-to person in this industry.
I’m a seasoned marketer with years of experience on both sides of the influencer marketing equation.
Why I'm Different
A look back
In 2015 I got the push I didn't know I needed.
How it all began
I was let go from my corporate job; a job I’d been debating leaving to pursue my own thing. That kick in the butt was the start of everything, but let me tell you, it was far from glamorous. I spent WAY more money than I care to admit on courses, coaches, and chasing the idea that one more tool or one more skill would be the thing to spark momentum.
It’s all out there. My hope is to make your journey easier than mine. I want this space to be a resource packed with great info, shared in a way that feels approachable, with opportunities to learn, pivot, and grow together.
It’s all out there. My hope is to make your journey easier than mine. I want this space to be a resource packed with great info, shared in a way that feels approachable, with opportunities to learn, pivot, and grow together.
"I already had everything I needed. It wasn’t about the perfect logo, the polished website, or the curated Instagram feed. At the end of the day, the ONLY thing that mattered was whether I was willing to show up as the expert I already was."
Here’s the truth I had to learn the hard way:
I already had everything I needed. It wasn’t about the perfect logo, the polished website, or the curated Instagram feed. At the end of the day, the ONLY thing that mattered was whether I was willing to show up as the expert I already was.
The weird thing about building a business is that you’re often so deep in it, you don’t realize when you’ve finally reached the level you once dreamed of. The heavy pieces that used to weigh you down disappear, but new challenges (and opportunities) take their place.
Momentum builds, but you’re facing #newlevelsnewdevils
That’s why I built this business. That’s why I built this website.
Looking forward to growing with you,
so much love
xo Nickey
I was let go from my corporate job; a job I’d been debating leaving to pursue my own thing. That kick in the butt was the start of everything, but let me tell you, it was far from glamorous. I spent WAY more money than I care to admit on courses, coaches, and chasing the idea that one more tool or one more skill would be the thing to spark momentum.
None of what I'm sharing is secret or proprietary
I already had everything I needed. It wasn’t about the perfect logo, the polished website, or the curated Instagram feed. At the end of the day, the ONLY thing that mattered was whether I was willing to show up as the expert I already was.
The weird thing about building a business is that you’re often so deep in it, you don’t realize when you’ve finally reached the level you once dreamed of. The heavy pieces that used to weigh you down disappear, but new challenges (and opportunities) take their place.
Momentum builds, but you’re facing #newlevelsnewdevils
That’s why I built this business. That’s why I built this website.
Yes, it’s for me - to keep going, to keep growing. But more than that, it’s for YOU:
For the people who want to learn from me.
For the ones looking to grow in the partnership marketing space.
For anyone who feels stuck and needs a little clarity, guidance, or inspiration.
Yes, it’s for me - to keep going, to keep growing.
But more than that, it’s for YOU:
But more than that, it’s for YOU:
- For the people who want to learn from me.
- For the ones looking to grow in the partnership marketing space.
- For anyone who feels stuck and needs a little clarity, guidance, or inspiration.
get the full story
Now I’m the queen of holding open the door for others who also feel victim to their emotions to walk through with confidence that it gets to be different.
I stand firmly in my belief that emotions are an underutilized intelligence and an invitation to be more human and live more life through experiencing the depths of it.
This comes with the responsibility to take control of your own internal safety. It’s no longer about suppressing your emotions, it’s about learning your exact blueprint of your emotional scale so you can feel more confidently, make more intentional decisions, show up more authentically, and build more aligned relationships guided by how you feel.
ready to get moving?
find out how to work with me
